One of the reasons to come to Japan is for the gacha-gacha, which is a very cawaii cultural exchange.

GACHA®” (capsule toys) were imported from the U.S. in 1965 by Penii Shokai (now Penii).
Penii was the first company in Japan to install Gacha machines.
ガチャは最初アメリカから輸入されて日本へ
葛飾区のペニーという会社が初めて
こんなに人気になるなんて!思わなかったんじゃないかな
As the first company to install Gacha machines in Japan, PENII designated February 17, the anniversary of the company’s founding, as “Gacha Day.
The company has established the “Gacha Day.
Gacha Day” is celebrated in the hope that Gacha will be loved by a wide range of people, from children to adults, and that more people will become aware of its appeal.
The capsule toy brand is popularly known by the trademark “GACHA®.Currently, the company launches approximately 40 to 60 types of toys every month, 600 types per year
The company has launched more than 1,000 new products, which are enjoyed by people of all ages and genders.
The year 2024 mark the 59th anniversary of GACHA® in Japan, and the two companies will look back on the history of GACHA® and compile photos and materials from that time in anticipation of its 60th anniversary next year.
February 17 今年ガチャ59歳の誕生日
ガチャ還暦!
See you in next Cawaii Japan!





















































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